Our Work

The Finest People For Your PR Project

Our founder, Deloris Roach, has worked with government staff to plan and publicize numerous highly successful events while employed with the cities of Fairfield and Stockton, California, and the County of Alameda.

These included the City of Stockton’s annual 4th of July celebrations, which typically drew a crowd of an estimated 90,000 people each year, and media coverage from all major print and regional broadcast press.

Our Projects

Publicity, Marketing, And Community Outreach Plans

Our team has researched and written numerous successful strategic publicity, marketing, and community outreach plans, including an award-winning one for the California Youth Soccer Association (CYSA). The organization then hired us to implement the plan. This included developing a massive, award-winning website, writing award-winning news articles for its internet newsletter, and developing a CYSA programs’ brochure, among other activities.

Social Media Site Development & Maintenance

Our professionals are experienced at assisting clients in developing and maintaining personal and organizational social media sites, including creating strategies and protocols for use. We developed the first social media sites for Mission Solano, a homeless services center located in Northern California.

Planning And Promoting Special Events

We are experienced at:

  • Developing concepts for events
  • Securing speakers, vendors, and financial sponsors
  • Developing agendas/scripts
  • Writing material for speakers
  • Working on logistics
  • Putting together publicity/marketing plans
  • Writing/designing/placing ads
  • Successfully pitching creative event-related story angles to the media

We have planned and promoted numerous highly successful special events, including the groundbreaking ceremony for Mission Solano’s $11-million-dollar Bridge to Life Center, a service center for the homeless.

Media Relations

Our PR experts have developed and executed many successful media outreach campaigns for:

  • Cities
  • Counties
  • Elected officials
  • Associations
  • Small businesses
  • Nonprofits
  • Those in the performing and literary arts

A sampling of tools used included:

  • Client appearances on broadcast and cable media outlets
  • Press releases
  • News articles and editorials
  • Press tours
  • Press conferences
  • Press appreciation events
  • Internet news distribution outlets
  • Social media sites

Our work also includes creating and updating targeted media lists, among other strategies. Additionally, we maintain our own comprehensive local, regional and national media list.

Press Conferences and Media Events

We are proficient in successfully conceptualizing and planning numerous press conferences and media events. These have included introducing new programs or products, promoting public policy issues, and announcing new monetary grants and special awards. All such events receive significant media coverage.

Advertising and Graphic Design

Our team is experienced in writing/designing, and placing print and electronic ads and public service announcements. These are used to create public awareness for events, programs, public information campaigns, and political initiatives.

Editorial

We have written hundreds of press releases, materials for press/marketing/informational kits, editorials, speeches, and news articles. Our founder has also served as the editor for newsletters for the City of Fairfield and the County of Alameda, government entities in California.

Corporate Identity

Our owner has worked with various organizations to develop logos and corporate identity packages. This includes the current logos for the cities of Stockton and Fairfield in California while employed by the government there. In addition, identity manuals included specifications for using the new mark on a variety of items, from cards and stationery to vehicles, uniforms, and websites.

Media Training

Our founder has conducted media training for cities and worked as a media advisor to public officials while with public sector employers. She also planned and presented media training at conferences sponsored by the League of California Cities and the City-County Communications and Marketing Association (3CMA) while a member of that national organization.

Video And Television Production

We have developed concepts and written scripts for numerous in-house cable television shows. These include ones for the cities of Stockton and Fairfield and an award-winning educational and training video produced in conjunction with one of our associate consultants and the County of Alameda.

Our founder also worked as station manager and program producer for the City of Fairfield’s first cable television public access channel while serving as the city’s first public information manager. She also worked as a reporter and program creator/producer while with the City of Stockton.

Website and Software Design

We are proficient at designing data-driven, e-commerce websites using a content management system (CMS) and developing custom software to meet customers’ unique needs. Our major projects include a massive site designed for the California Youth Soccer Association. The project won a Gold Hermes Creative Award from the Association of Communication and Marketing Professionals.